Product · August 26, 2026
What to measure on a privacy-first site
Start with a small set of signals that map directly to decisions. More fields rarely make a report more useful.
The short version
Start with the pageview, but do not stop there. A useful baseline connects pages to sources, campaigns, devices, and the actions that matter to the team.
Keep the model small enough that someone can explain it in one sentence. That makes the report easier to trust, easier to export, and easier to govern.
A privacy-first product is not defined by how little it can measure. It is defined by how deliberately it chooses what not to collect.
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